When I think about what to tell the outside world about this company, I'm drawn back to a scene in The Breakfast Club where they write their composition and get into the "we're just a 'Geek' a 'Jock', a 'Beauty Queen'..."... well, you get the idea.
But at the end of the day our story is much like that because we're just some different people from different backgrounds that have one thing in common: We all play the guitar, either professionally or vocationally, and all through our lives we've felt a desire to contribute something to the guitar world that would be bigger then any of us would ever be.
That said, the three of us came together in 2009 and decided to utilize skills we've acquired over our lives outside of guitar playing to form a company that would produce boutique style products at an affordable price point, so everyday players as well as mega players could have them.
Our first product to market, The Blue Dog Pedal, set a philosophy that has now become a mantra/mission statement for the company.
1) Don't just rehash old ideas/products. If we can't bring something both new and affordable to the party, there is no point in going to it.
2) Start every design/build of a product with the question, "If I had to live on a deserted island with only one (insert device name here), would it be this one?
Lofty goals indeed, but if we as a company can build those types of products, then we'll leave it to the musicians of the world to utilize them to produce the great tones and music that will bring a tear to our eyes.
Kevin Dunoon - Laffing Dog Musical Entertainment Ltd.